Sales-focused Shopify website redesigns that help customers buy with confidence.
Many Shopify stores built quickly using standard themes or AI tools look fine on the surface, but don’t always do enough of the selling or help the brand stand out.
MJ Builds help founders audit, redesign, and refine their core Shopify pages, replacing generic layouts with clear structure, stronger messaging, and intentional design that supports better buying decisions.
"MJ is a rare blend of developer and conversion-rate thinker, he nails functionality, understands design, and builds ecommerce experiences that actually drive sales."
Co-Founder Rugby Bricks
Trusted by Shopify brands at every stage of growth.
From early-stage startups to established stores doing $400K+ per month, I help founders and agencies refine, redesign, and improve their Shopify stores for sustainable growth.
Your Shopify store is live, but it isn’t doing enough of the selling once customers land on it.
Most founders choose templates and AI tools because they’re fast, affordable, and practical. You can launch quickly and feel in control. But once traffic starts coming in, it becomes clear that the store isn’t guiding customers, building trust, or visually standing out in a crowded market.
That’s usually when founders start trying to decode what’s holding performance back, without clear visibility into where the real issues are. In many cases, the problem isn’t traffic or pricing, it’s the way the store is structured, how clearly it presents the offer, and how little the design differentiates the brand.
MJ Builds help founders refine their homepage, product pages, and collection pages through proven structure, clear messaging, and intentional, custom design. Everything is grounded in real Shopify experience and implemented directly, not left as recommendations.
MJ Builds provides Shopify website redesign services for growing brands in Australia and internationally. From page-level redesigns to full Shopify store rebuilds and theme upgrades, each project focuses on clarity, structure, and intentional design that supports confident buying decisions.
Homepage Redesign & Optimization
Your homepage is often the first real interaction customers have with your brand. I review how it’s structured, what it communicates, and how it guides users through the site, then redesign and optimize it to feel clearer, more intentional, and easier to navigate all while staying true to your existing brand.
Product Page Redesign & Optimization
I redesign, refine and restructure product pages so customers clearly understand what you’re selling, why it matters, and what to do next. From galleries and buy boxes to trust elements, benefits, and mobile experience, everything is optimized to reduce friction and support confident buying decisions.
Collection Page Redesign & Optimization
Collection pages shouldn’t just list products they should help customers find the right ones quickly. I optimize and redesign collection layouts, product tiles, filters, and merchandising so browsing feels effortless and discovery supports better decision-making.
Store Redesign & Rebuild
For stores that have outgrown their current setup, I redesign and optimize the entire site using your existing theme and branding. Layouts, structure, and page flow are refined to create a cleaner, more cohesive experience that improves clarity and usability, without the risk of switching themes.
Theme Upgrade & Redesign
If your current theme is limiting performance or flexibility, I help move your store to a proven, performance-focused Shopify theme. The focus is on optimizing structure, preserving your brand identity, and improving usability, while delivering a noticeably cleaner and more capable foundation.
New Shopify Store Build
If your current theme is limiting performance or flexibility, I help move your store to a proven, performance-focused Shopify theme. The focus is on optimizing structure, preserving your brand identity, and improving usability, while delivering a noticeably cleaner and more capable foundation.
Additional Shopify development support
- Fractional Shopify developer support with ongoing, hands-on help without hiring a full-time developer
- Custom Shopify sections, features, and Liquid development
- Theme customisation and advanced layout changes
- App consultation, setup, and optimisation (choosing the right tools, reducing bloat)
- Performance improvements, technical cleanup, and bug fixes
- Cart and checkout optimisation to reduce friction and improve completion rates
Choose the level of Shopify website redesign that fits where your store is right now
Single Page Redesign & Optimization
Ideal if you want to improve performance on one key page without committing to a full store redesign.
What’s included
- Auditing your existing store and theme to understand what’s working, what isn’t, and where the page is breaking down
- Redesigning one key page (homepage, product page, or collection page) to improve structure, clarity, and flow
- Reworking layout, content hierarchy, and messaging so customers quickly understand the offer and what to do
- Refining mobile layout to ensure the page works properly across devices
Best for
- Fixing a clear bottleneck page
- Improving conversions without changing your theme
- Testing improvements before committing to a larger redesign
- Early-stage or budget-conscious stores
Full Store Redesign & Optimization
Ideal if your store has outgrown its current setup and needs a complete refresh without switching themes.
What’s included
- A full audit of your existing store and theme to identify structural, visual, and conversion issues across key pages
- Redesigning your homepage, product pages, and collection pages to improve clarity, consistency, and overall flow
- Reworking layouts, content hierarchy, and messaging to improve clarity and flow across the store
- Refining mobile layouts across all key pages to ensure the store works smoothly across devices
Best for
- Stores that feel cluttered, inconsistent, or outdated
- Founders who want a full refresh without switching themes
- Improving conversions across the entire store, not just one page
- Brands preparing for growth, paid traffic, or partnerships
Why work with MJ Builds
Experience that goes beyond surface-level design
With 10+ years working hands-on with Shopify, I bring deep experience across development, design, and optimization. I understand how Shopify stores are actually built, maintained, and scaled, not just how they look.
Redesign driven by clarity and intent
Every redesign decision is made with structure, messaging, and usability in mind. The goal isn’t just to make the store look better, but to make it clearer, more intentional, and easier for customers to navigate with confidence.
Optimization built into the process
Design and optimization aren’t treated as separate phases. Page flow, usability, and mobile experience are considered from the start, so improvements feel natural and work in real-world use.
Clear communication and direct access
You work directly with me throughout the project. Communication stays practical and transparent, and I’m easily reachable via email or WhatsApp for updates, questions, or quick feedback.
What founders say after working with MJ Builds.
MJ came on board to redesign our very basic looking shop page. He completely transformed it! It went from boring to slick, professional and gorgeous. Our conversion rate has massively increased and we're looking forward to working with him to transform our other pages.
Co-Founder, Arc Longevity
The best part about working with MJ is that he links directly into our Slack channel, so we can communicate whenever needed. This makes it incredibly easy to get changes done quickly, big or small. There’s never been anything he hasn’t been able to do, which is why I always recommend him to friends and other business owners. I would highly recommend working with MJ as your fractional dev.
Co founder, Girls Get off
MJ has been fantastic to work with. He came recommended by another Sydney business owner and has more than lived up to the referral. He’s reliable, communicates clearly, and consistently goes above and beyond with ideas and recommendations based on his expertise where we’ve needed guidance. We’ve been really happy with his work and wouldn’t hesitate to recommend him to others.
Creative Director, Friends of Friends
MJ came on board to redesign our very basic looking shop page. He completely transformed it! It went from boring to slick, professional and gorgeous. Our conversion rate has massively increased and we're looking forward to working with him to transform our other pages.
Co-Founder, Arc Longevity
The turnaround time for work is often same-day or next-day, and MJ has been very flexible while working across multiple projects. Communication has been clear throughout, with regular check-ins to ensure the requirements are fully understood before delivery, which has been incredibly helpful.
Founder, Funnel Vision
We’ve been working with MJ to help us build different landing pages and optimise our website. He’s been supporting us in a development capacity and also running A/B testing. I have nothing but positive feedback. He’s been great to work with, super attentive, consistently provides valuable advice, and has helped us grow the business over the last few months.
Co-Founder, Stay Nimbl
MJ is a very experienced web developer and it really shows in his work. He was responsive, easy to communicate with, and handled changes quickly, especially when it came to layout and mobile optimisation. The end result looked great, and his technical ability is definitely a credit to him. Overall, it was a good experience working together and I wouldn’t hesitate to work with him again when the timing is right.
Co-Founder Bubka
A clearer way to compare your options
Different approaches to building and improving a Shopify store come with different trade-offs.
Working with MJ Builds
AI tools & generic themes
Shopify agencies
Approach
Intentional, store-specific
Predefined layouts
Structured process-led
Design
Custom where it matters
Standardised patterns
Varies by scope
Store structure
Built around clarity and flow
Fixed by theme logic
Often split across roles
Shopify experience
10+ years hands-on
Tool-driven
Team-dependent
Communication
Direct access
Self-guided
Account managers or tickets
Shopify experience
10+ years hands-on
Tool-driven
Team-dependent
Implementation
Designed and built end-to-end
DIY execution
Often handed off
Ongoing support
Available as needed
Self-managed
Retainers or fixed scopes
FAQs
If you’re considering a redesign, these are a few common questions around scope, timelines, and how the process works.
We work with Shopify brands at different stages, from early-growth stores to established businesses doing consistent monthly revenue. Most clients come to me when their Shopify store feels cluttered, generic, or no longer reflects the quality of their product or brand.
Both. Many projects involve a Shopify website redesign using an existing theme to improve clarity, structure, and usability. If a theme is holding the store back visually or technically, we’ll recommend a performance-focused theme upgrade where it makes sense.
No. Your existing branding, products, and content stay intact. The focus is on improving structure, layout, and presentation rather than rebranding. If content needs light refinement for clarity or flow, it’s handled carefully within your existing brand voice.
Timelines depend on scope. Single-page redesigns typically take 1–2 weeks. Full Shopify website redesigns usually take 2–4 weeks. Theme upgrades or more complex builds may take longer depending on requirements and feedback turnaround.
No separate mockup phase. We design and implement changes directly in Shopify so what you see is what actually gets built. This keeps the process practical, efficient, and aligned with real-world Shopify constraints.
No guarantees and anyone promising that should be questioned.
The goal of a Shopify website redesign is to improve clarity, usability, and differentiation so the store does more of the selling. Results also depend on factors like traffic quality, pricing, and product–market fit.
Yes. Many clients continue working with us for ongoing Shopify development and optimisation. This can include feature updates, cart or checkout improvements, performance fixes, app guidance, or hands-on support as the store evolves.
The best first step is booking a free store audit. I’ll review your Shopify store, identify what’s working and what’s holding it back, and recommend the most appropriate next step based on your goals. We work with Shopify brands in Australia and internationally.